Espresso martini drink

New era drinks

New Era Drinks: A new generation of cocktails

Cocktails have always been a dynamic part of drinking culture, and over time, mixology has evolved to reflect changing tastes, techniques and influences. 'New Era Drinks' is a category introduced by the International Bartenders Association (IBA) to bring together innovative cocktails that represent the modern era of mixology. Not only are these drinks new in nature, but they also reflect a shift in how we think about and enjoy cocktails. In this article, we explore what makes these drinks unique, their cultural significance and how they are shaping the future of the cocktail world.


What are New Era Drinks?

New Era Drinks is a category within the IBA Official Cocktail List that highlights modern and creative drinks. Unlike classic cocktails or contemporary classics, which are often rooted in older traditions, these drinks are created in recent decades. They represent a shift towards more experimental flavors, new ingredients and innovative techniques.

This category includes drinks such as the Espresso Martini, Paper Plane and Paloma, all of which have become global favorites. They are created by mixologists who strive to push the boundaries of what a cocktail can be, while often using local or seasonal ingredients to create unique taste experiences.


Cultural significance of New Era Drinks

New Era Drinks reflect the values and trends of modern times. Here are some aspects that make them culturally relevant:

  • Sustainability: Many modern cocktails emphasize the use of local and organic ingredients. This reflects a global trend towards sustainability in food and drink.
  • Social media: With visual culture in mind, many New Era drinks are designed to be aesthetically pleasing - perfect for sharing on social media.
  • Globalization: The drinks draw influences from different parts of the world, making them a melting pot of flavors and techniques.
  • Experimental mixology: Bartenders use advanced techniques such as barrel aging, barrel-washing and molecular mixology to create new flavor dimensions.

Examples of New Era Drinks

Espresso Martini

A modern classic that combines vodka with espresso and coffee liqueur. This cocktail is a perfect example of how New Era Drinks integrates everyday flavors - in this case coffee - with sophisticated mixology. It's popular both as a dessert drink and a late-night energy boost.

Paper Plane

Created in 2008, this cocktail has quickly become a favorite among cocktail enthusiasts. With a balanced blend of bourbon, Aperol and citrus, it offers a complex but accessible flavor profile.

Paloma

Although Paloma has its roots in Mexico, it has been given new life in the New Era category. With tequila and grapefruit soda, it's simple but refreshing, making it a popular choice in bars around the world.

Bramble

A British creation from the 1980s that combines gin with blackberry liqueur and citrus. Bramble shows how simple ingredients can be combined to create something both elegant and flavorful.

penicillin

This whisky-based cocktail is an example of how bartenders use unexpected ingredients - in this case honey, ginger and smoky whisky - to create something new and memorable.


Innovative technologies in New Era Drinks

New Era Drinks is not only about new recipes but also about new ways of creating cocktails. Here are some techniques that define this category:

  • Barrel storage: Cocktails are aged in wooden barrels to give deeper flavors.
  • Fat-washing: Spirits are infused with fat (such as butter or bacon) to give a richer flavor profile.
  • Molecular mixology: Techniques such as foaming, spherification and the use of nitrogen are used to create visually impressive drinks.
  • Seasonal ingredients: Bartenders use fresh, in-season ingredients to ensure the highest quality.

The future of New Era Drinks

New Era Drinks continue to evolve as bartenders experiment with new ingredients and techniques. Some trends that could shape the future include:

  • Low-alcohol alternatives: With an increasing focus on health, consumers are looking for lower alcohol drinks without compromising on taste.
  • Umami flavors: Savory cocktails with ingredients such as miso, mushrooms or seaweed are becoming more common.
  • Hyperlocal drinks: Bartenders create cocktails based on local ingredients to celebrate regional flavors.
  • Technological innovations: The use of advanced technologies such as 'switching' (replacing water in spirits with other liquids) opens up new possibilities in mixology.

Executive summary

New Era Drinks represent an exciting time in the cocktail world where creativity meets tradition. Combining innovative techniques with modern flavors, these drinks have become symbols of the mixological spirit of our time. Whether it's an after-dinner Espresso Martini or a refreshing Paloma in the summer, New Era Drinks offers something unique for every taste palette. This category continues to inspire bartenders around the world, showing how cocktails can be both artistic and culturally relevant.